Digital Marketing Projects
Throughout the Digital Marketing course, I learned a lot about digital marketing like content creation, google ads, and also SEM & SEO.
Through the two months of the compacted schedule of the program, I have completed 3 digital marketing projects on real brands and taken up Performance Marketer and Designer roles.
Lion Rock Brewery
Aim: raise awareness of Lion Rock Beer
Unique selling point: local hand-crafted beer, with a large variety of flavours.
Target audience: new customers aged 20-40
Slogan: 不將就
Campaign approach:
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A reality show on youtube "First date不將就"
-concept: Just like dating, you have to try and pick out the right flavour for yourself. -
Instagram story and post ads promoting the reality show
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Instagram re-positioning
SmileMe
Project Aim: raise awareness of SmileMe, and generate leads
Product: clear braces
Target audience: university students aged 18-26
Campaign approach:
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Promotion video
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Festive promotion - giveaway
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Follow-up email
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push ads - re-marketing
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SEM
Customer Journey
YouFind
Project aim: raise brand awareness, and generate leads.
Product: Search Engine Optimization(SEO) service - B2B-based
Target audience: marketing managers and directors from finance, health supplement & FMCG industries
Campaign approach:
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Search engine marketing(SEM)
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LinkedIn ads
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Facebook ads
